A design studio with a decorative aesthetic for modern brands.

illustration + surface pattern + interiors + styling

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♦ Discover ♦


A new + exciting area for the Studio, Sarah’s hand-illustrated patterns pack a cool punch by combining beautiful colours with painterly motifs to create an enduring bohemian vibe.

These patterns are perfect for product packaging, paper goods, brand elements + editorial.

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Sarah Loveday Studio loves to illustrate for spirited + independent brands who have an energetic drive and a wish to endure.

By harnessing what makes a business unique, Sarah adds value to growing brands with her fresh + friendly approach + strong authentic sense of style.

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Sarah’s styling work balances colour and texture. She mixes antiques, vintage finds, grounding natural textures + pattern-rich textiles to create strong + honest spaces.

Sarah works with talented photographers to style shoots for products + personal branding.

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The Studio

Established in 2005, but re-emerging in 2019 with a new vision and direction, the studio is based in Leamington Spa and welcomes work from across the globe. With a love of decorative design and a multi-disciplinary skill set Sarah will bring enthusiasm and energy to any project she works on.

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Meet Sarah Loveday

Pop by for …

Creative direction / Packaging / Branding / Print / Surface pattern design / Illustration / Web design / Event stationery / Social media branding / Interiors / Styling / Workshops

Love to work with

Apothecary / Artisans / Artists / Bakers / Bloggers / Florists / Interior designers /  Hospitality / Product Designers / Stylists and like-minded businesses that wish to flourish and endure.

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